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Parmenion appoints Sarah Lyons as Chief Marketing Officer

Sarah Lyons at Parmenion

Integrated proposition provider Parmenion has continued its expansion with the hire of Sarah Lyons as its Chief Marketing Officer.

Following a period of record growth, this newly created role is seen as an important hire as the business enters its next phase. Sarah brings over 20 years financial services marketing experience to the role and joins from Ascentric, where she was most recently their Head of Marketing & Proposition.

Commenting on Sarah’s appointment, Martin Jennings, CEO for Parmenion, said:

“Sarah brings a unique set of skills and experience but more importantly a strategic vision for the future of our industry. Sarah has a rare skill in being able to translate strategic opportunity into action. Sarah will work with the management team to develop our strategy, build on our market leading proposition and further develop our brand. She joins the business at an exciting time as we look to successfully continue our path of innovation and challenging the industry status quo.”

Sarah commented:

“I am delighted to be joining Parmenion and the Standard Life Aberdeen Group. Parmenion is a rapidly growing business and has an excellent reputation, they have a fantastic proposition and ambitious growth plans and I am delighted to join the team.”